Building Digital Products

Welcome to Ashima's blog!

  • PM Learning AI – Week 3 (Introduction to Generative AI)

    Firstly, happy new year! And now moving to the cool buzz word – “GenAI”! Generative AI (GenAI) is a type of AI that can create new content like text, images, videos, audio, music. It works by using large AI models called ‘Foundational Models’ to learn from the data and generate content. So, if you have…

  • PM Learning AI – Week 2 (Basics of Neural Networks – Part 1)

    Yes, I made it to week 2 (almost)! So, this week was about understanding the very basics of Neural Networks(NN). There will a part 2 on this topic soon. A quick refresher. Neural Network is a subset of Supervised Learning which is a subset of Machine Learning which is a subset of AI. And within…

  • PM learning AI – Week 1 👋

    Before I talk about the Week -1, want to spend next 3-4 lines talking about why I am doing this! AI is here to stay. I am amazed at how much it’s already in my life today and intrigued by the possibilities of AI. So, few days back, I decided its time to dwell deeper…

  • AI and how it can be used in vehicle inspection?

    Which one would you agree with? 😁“AI: Just a bunch of ones and zeros pretending to be human”“AI: The future is here, and it’s pretty cool.”“AI: It’s like having a super smart, slightly sarcastic roommate who never needs a coffee break.”Before anyone points out, these taglines were suggested by hashtag#Gemini (Generative AI chatbot by Google)….

  • Hambrick and Fredrickson Strategy Model

    You might be an entrepreneur, a strategist, a growth hacker or a product manager, strategy is something you can’t separate from the daily workings and decisions made. As an entrepreneur one might want to understand how to build the business, how well it aligns with the values and the vision set for the organization. Whereas…

  • The curious case of CLV and CRV

    One very common word when we discuss customer metrics is Customer Lifetime Value and how it’s useful to decide where to focus their energies. However, there are some important points to ponder. What is CLV? Is CLV enough to talk about the ‘next’ step? Are we measuring the impact referrals have? Are we actually looking at the…

Ashima Goel

Product Manager who loves to build digital products and talk & write in e-commerce, Q-commerce, travel tech, payments and automobile space!