Building Digital Products

Welcome to Ashima's blog!

  • Hambrick and Fredrickson Strategy Model

    You might be an entrepreneur, a strategist, a growth hacker or a product manager, strategy is something you can’t separate from the daily workings and decisions made. As an entrepreneur one might want to understand how to build the business, how well it aligns with the values and the vision set for the organization. Whereas…

  • The curious case of CLV and CRV

    One very common word when we discuss customer metrics is Customer Lifetime Value and how it’s useful to decide where to focus their energies. However, there are some important points to ponder. What is CLV? Is CLV enough to talk about the ‘next’ step? Are we measuring the impact referrals have? Are we actually looking at the…

  • Campaign Management for Your growing E-Commerce Business

    “I want to send WhatsApp messages to every new user onboarded on my platform. How do I automate it to make this real time?” — Automating WhatsApp Messages for New Users “Can I send push notifications on my app to the customers whose wallet balance is less than my average order value?” — Push Notifications for Low…

  • Understanding Your User Base in a Growing E-Commerce Business

    In the bustling world of e-commerce, drawing traffic to your platform is just the tip of the iceberg; the real essence lies in the quality of that traffic. But what exactly defines quality traffic, and how can you ensure that your user base is genuinely relevant? Let’s embark on a journey to demystify this concept,…

Ashima Goel

Product Manager who loves to build digital products and talk & write in e-commerce, Q-commerce, travel tech, payments and automobile space!