Building Digital Products

Welcome to Ashima's blog!

  • PM Learning AI – Week 3 (Introduction to Generative AI)

    Firstly, happy new year! And now moving to the cool buzz word – “GenAI”! Generative AI (GenAI) is a type of AI that can create new content like text, images, videos, audio, music. It works by using large AI models called ‘Foundational Models’ to learn from the data and generate content. So, if you have…

  • PM Learning AI – Week 2 (Basics of Neural Networks – Part 1)

    Yes, I made it to week 2 (almost)! So, this week was about understanding the very basics of Neural Networks(NN). There will a part 2 on this topic soon. A quick refresher. Neural Network is a subset of Supervised Learning which is a subset of Machine Learning which is a subset of AI. And within…

  • PM learning AI – Week 1 👋

    Before I talk about the Week -1, want to spend next 3-4 lines talking about why I am doing this! AI is here to stay. I am amazed at how much it’s already in my life today and intrigued by the possibilities of AI. So, few days back, I decided its time to dwell deeper…

  • Campaign Management for Your growing E-Commerce Business

    “I want to send WhatsApp messages to every new user onboarded on my platform. How do I automate it to make this real time?” — Automating WhatsApp Messages for New Users “Can I send push notifications on my app to the customers whose wallet balance is less than my average order value?” — Push Notifications for Low…

  • Understanding Your User Base in a Growing E-Commerce Business

    In the bustling world of e-commerce, drawing traffic to your platform is just the tip of the iceberg; the real essence lies in the quality of that traffic. But what exactly defines quality traffic, and how can you ensure that your user base is genuinely relevant? Let’s embark on a journey to demystify this concept,…

Ashima Goel

Product Manager who loves to build digital products and talk & write in e-commerce, Q-commerce, travel tech, payments and automobile space!